![]() 25 May 09 International Business - Yip's Globalisation Drivers Introduction George Yip (1992) To know the degree of Globalisation within an industry, analyse 4 Main Categories of Drivers 1. ![]() They have invested in foreign operations have Decentralized decision-making, R&D and marketing powers to each individual foreign market. Transnational companies: More complex organizations. Global companies: Have invested and are present in many countries They market their products through the use of the same coordinated image/brand in all markets. Multinational companies: Have investment in other countries More focused on adapting their products and service to each local market. 25 May 09 International Business - Yip's Globalisation Drivers International Business Terms International companies: Importers and exporters have no investment outside of their home country.Yip’s Globalisation Drivers Team 6 Sachin Arun KA Balaji Swapnil Arobinda.25 May 09 International Business - Yip's Globalisation Drivers
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